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focusing exclusively on the galvanized and coated steel markets

Introduction

This year Metal Bulletin Events’ 15th Galvanizing and Coil Coating Conference (28-29 Sept, 2010) is returning to Istanbul (Movenpick Hotel), home to some of the biggest white and brown goods manufacturers. The Turkish steel market is growing rapidly and strategically positioned between the Black Sea and Middle East is expected to become one of the key global suppliers of galvanized and coated steels.

How will your company respond to the new challenges and opportunities in the galvanizing and coil coating industry? Prices of finished products are rocketing but this is not mirrored by the demand. It brings uncertainty to the market and raises questions about where demand is heading. This years event will provide answers to these questions; breaking down issues of demand and pricing both geographically and by sector.

The summit will offer you a superb networking experience and will help you to make informed decisions taking your business safely into the future.

Leading speakers include:

  • Nicolas Fourrier, Renault, France
  • Alesandro Marras, Whirlpool, Italy
  • Ogun Erdal, Arcelik, Turkey
  • Koray Kiris, Vestel, Turkey
  • Atrayee Sarkar, Tata Steel, India
  • Erkan Kafadar, Borcelik Celik San Tic A S, Turkey
  • Jean-Martin Van der Hoeven, ArcelorMittal Flat Carbon Europe, Germany
  • Kerem Cakir, Kerim Celik, Turkey
  • Asiye Ay, Tezcan Galvaniz, Turkey
  • Muejde-Fatma Ayquen, ThyssenKrupp Mannex GmbH, Germany
  • Vinod Greg, Ispat Industries, India
  • Miguel Marques, Bamesa Celik, Turkey
  • Cem Ustun, MMK Atakas, Turkey
  • Tuncay Sergen, Sergen Metal, Turkey
  • Serkan Gurler, KMC, Turkey

Key issues that will be discussed this year include:

  • How the financial crisis influenced the market and where do we stand on the road to recovery
  • What effect will rising prices of galvanized and coated steel in Asia and America have on Europe?
  • What are the new products and applications desired by the construction, white-goods and automotive sectors?
  • The Turkish market - how is it changing and what potential does it hold?
  • Entering niche markets for organic coated steel - growing potential in the brown-goods sector
  • How the service centers are responding to the rising prices of cold and hot rolled coil?
  • What impact on the market do current raw material prices have & how are they likely to change in the future?
  • Will consolidation remain a trend and what will be the market response?
  • What are the cost-control opportunities for the production of galvanized and coated steel?

Reasons to attend?

  • Network with the key players in the global galvanizing and coil coating industries
  • Find out what products are desired by the end users
  • Understand new and up-and-coming markets for galvanized and coated steel
  • Explore the potential of Turkish steel market
  • Investigate how the consolidation process in the industry will affect your company
  • Evaluate growth in demand for galvanized and coated steel products
  • Discuss how price hikes on the global market will impact European producers
  • Learn how integrated mills and steel service centres are adjusting their production and business strategies to the current economic climate

Register Here

 

Conference Agenda

Day One: Tuesday 28 September

8:15 Registration and refreshments
9:15 Chairman’s opening remarks, Kerem Cakir, General Manager, Kerim Celik, Turkey

Session I: End use of galvanized and coated steels

9:25 Highlighting the challenges in the rapidly changing automotive market

  • Steel demand prospects in Europe for the automotive sector, the Renault-Nissan view
  • Higher strength steel for lighter car bodies: what are the challenges for the steel producers?
  • Nicolas Fourrier, Deputy General Manager Supplier Account Office, Renault, France

9:55 Panel discussion: Threats and opportunities in the white goods sector

  • What is the future potential for the white goods sector in Europe?
  • Where does the biggest competition for European white goods suppliers come from?
  • How is the relationship between steel producers and the white goods sector changing?
  • Steel products desired by the white goods sector
  • Developing usage of electro-coated steel in the white goods sector
  • Anti-bacterial and finger-coatings products of the future
  • Moderator: Kerem Cakir, General Manager, Kerim Celik, Turkey
  • Alessandro Marras, Commodity Manager for Steel and Metals,
  • Whirlpool, Italy
  • Koray Kiris, Purchasing Manager, Vestel, Turkey
  • Ogun Erdal, Purchasing Manager, Arcelik, Turkey

10:55 Refreshment break

Session II : End use of galvanized and coated steels continues

11:40 Trends and opportunities for coated steel in the construction sector

  • Growth opportunities in construction: how steel consumption is set to rise across different regions
  • Developments in the coated steel industry and prospects of new products
  • Case study of Indian growth and how developing markets can address this opportunity
  • Atrayee Sarkar, Chief of Marketing, Tata Steel, India

12:10 Innovation and transformation in the automotive steel business

  • How CO2 issues impact on the material choice for body in white construction
  • Hot stamping of coated boron steels: today’s success
  • Technical innovation: new products in development and new steel solutions
  • Business model innovations
  • Jean-Martin Van der Hoeven, General Manager Automotive Europe
  • ArcelorMittal Flat Carbon Europe S.A, Germany

12:45 Networking lunch

Session III : Pricing

14:10 Explaining the impact of the current raw materials prices on the integrated mills and their steel prices

  • Analysing present iron prices and how will they change in the next 12 months
  • Zinc market visibility and its impact on the prices
  • Trends in sourcing zinc for galvanizing and coating applications
  • Vinod Greg, Commercial Director, Ispat Industries, India

14:40 How will the increasing prices of galvanized and coated steel in Asia and North America affect the European market?

  • Overview of the current prices and how it is likely to shift in the future
  • What impact will it have on the European export and import of galvanized and coated steel products?
  • How will it affect global producers?
  • Muejde-Fatma Ayquen, Flat products Manager, ThyssenKrupp Mannex GmbH, Germany

15:10 Redefining role of steel service centers in the value chain

  • Adopting to the changing pricing and quality demands of the end users
  • Shift in the balance of distribution and service: what will be the future role of the steel service centers?
  • Building a secure link between end-user and the mill for high end coated products as the way forward
  • Kerem Cakir, General Manager, Kerim Celik, Turkey

15:40 Refreshment break

16:10 Factors challenging steel service centres

  • What an increase in the prices of cold-rolled and hot-rolled coil means for the future of steel service centres
  • Business development strategies for the next 12 months
  • Managing risks in uncertain times
  • Miguel Marques, General Manager, Bamesa Celik, Turkey

16:40 Role of steel service centres in the Turkish market of galvanized and coated steel

  • Identifying major investments on the steel market that will affect the distribution system in Turkey
  • What impact will it have on the industry in Eastern and Southern Europe?
  • Adjusting to the market challenges: KMC strategy for the next five years
  • Serkan Gurler, Vice President, KMC, Turkey


Session IV: Outlining key factors behind the consolidation trend in the galvanizing and coil coating sector

17:10 Panel discussion: Current view of the integrated mill facilities – what will happen next?

  • Will the consolidation trend in the galvanizing market continue?
  • Involvement of China in future acquisitions
  • Will the big players define the prices? Different scenarios for the future
  • What are the implications for the steel service centres?
  • Moderator: Kerem Cakir, General Manager, Kerim Celik, Turkey
  • Maja Domnick, Manager PPGI, Stemcor Europe AG, Switzerland
  • Rama Ayman, Managing Director, Hatch Corporate Finance, UK
  • Gorkem Bolaca, Sales Manager, LN Metals International, UK

17:50 Case Study: Consolidation process in the industry – a view of the market leader
Senior Representative, ArcelorMittal, Turkey

18:15 Chairman’s closing remarks followed by evening drinks reception

Register Here

Day Two: Wednesday 29 September

9:00 Registration and refreshments
9:30 Chairman’s opening remarks, Bulent Demircioglu, Istanbul Iron and Steel Exporters Association, Turkey

Session V: Demand for organic coated steel and analysis of the local market in Turkey

9:40 Understanding the coated steel market’s key sectors

  • Identifying sectors driving biggest demand
  • Examining transition in demand for colour coated steel in cladding and roofing
  • Entering niche markets – white goods and brown goods
  • Cem Ustun, Sales Manager, MMK Atakas, Turkey

10:10 Panel discussion: Major changes and challenges in the Turkish galvanised and coated steel market. What are the opportunities?

  • Current share of the flat and long products in steel production
  • Evolving shape of the Turkish steel market: new investments in the flat products market
  • Development of new galvanizing lines: how will it change the dynamics of the business?
  • Why is Turkish steel competitive abroad?
  • Turkey as the net exporter of commercial grade in 2010, what will be technological specifications of this production?
  • What is the potential for galvalume and galfan in Turkey?
  • Moderator: Bulent Demircioglu, Istanbul Iron and Steel Exporters Association, Turkey
  • Asiye Ay, Foreign Trade Manager, Tezcan Galvaniz, Turkey
  • Erkan Kafadar, General Manager, Borcelik Celik San Tic A S, Turkey
  • Tuncay Sergen; CEO, Sergen Metal, Turkey

11:10 Refreshment break

Session VI: Successful strategies for increasing efficiency

11:40 Strategies for cutting production costs in coating lines

  • How to increase capacity at minimum cost
  • How to save energy during the production process
  • NIR technology
  • Kai K. O. Bar, Managing Director,
  • Adphos Thermal Processing GmbH, Germany
  • Andreas Geitner, Managing Director,
  • Adphos Thermal Processing GmbH, Germany

12:00 Panel discussion: New technologies for the industry

  • Development of environmentally friendly solutions
  • Improving the quality of products through innovative technology
  • Identifying latest projects that will move the industry forward
  • Jean-Jacques Hardy, Product Manager – Coatings, Siemens VAI MT SAS, France
  • Siemens VAI MT SAS, France
  • Michael Hill, Metal Products Specialist, Spooner Industries Ltd., UK

12:45 Chairman’s closing remarks followed by networking lunch and end of the conference

 

For further information you may contact: admin@mesteel.com

Registration Rate: 1799

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